Resolution is the buzz word of January.
A New Year brings new goals and resolutions and the proverbial “This year, I’m going to”. A New Year is an opportunity to start fresh, the chance for a do-over and the anticipation of what we want to accomplish moving forward. We learned a lot from 2020, a year where life changed drastically for some and was defiantly hard for everyone.
Never in our lifetime did we expect to experience a global pandemic. It had a huge impact on almost every area of our lives, including the way we think about and use our skin care and makeup products.
Beauty habits and routines changed a lot in 2020. Statistics show that working from home, fewer gatherings with friends and almost non-existent social events made wearing makeup less of a priority (except for those Zoom calls). With businesses, including salons, closed down, we had to learn to do our own beauty services at home or wait it out with less than perfect hair and nails. With less need for makeup, Skin Care became to be a priority and an important part of self-care.
Here are some of the Top Trends we will see in 2021:
“Skinimalism” is the word!
The pandemic has brought us back to the “no-makeup makeup” trend. We have moved away from our usual makeup routines to doubling down on skin care. “Less is More” is the new mantra, where healthy, glowing skin is the new foundation.
Skin Care with active ingredients that improve the skins texture and tone, makes it brighter and restores and repairs has become the priority.
2021 will see an increasing demand for clean beauty products formulated with nutraceuticals and plant-based ingredients. Clean beauty has come a long way in the last decade as the science behind nutrient rich ingredients has shown that they are effective and we feel good about using them. Some of the most popular ingredients that are trending are Bakuchiol, a plant-based retinol alternative that encourages cell turnover, Amino Acids, Moringa Oil, Gotu, Ginger and Vitamin C.
Masks brought a new set of challenges to skin: irritation, breakouts and dryness. It looks like masks will be part of our daily life even post lockdown, making skin continually vulnerable to stress. Even those who never had problems with their skin before started developing issues related to wearing a mask. Products with ingredients that soothe, calm and restore the skin’s natural barrier will be a must-have in our skin care routines.
Sustainability and Transparency
Research shows transparency is important to us when choosing beauty products. Equally important to the benefits a product can give our skin, is knowing the ingredients in it that make it work. Are they sourced sustainably? How are they manufactured? Where are they manufactured? Skin Care that is made in the USA, is cruelty free and follows a “do no harm” philosophy are key factors that influence our choices in the skin care products we use.
No matter what the trends in beauty are, there is one thing that never changes: the beauty that is found across humanity.
The greatest thing we saw in 2020 wasn’t a trend, it was the kindness, grace and empathy in how we cared for other. Here’s to hoping that 2021 is the year that kindness prevails.